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Where should Vippy Transport locate it two minibus services?

Where should Vippy Transport locate it two minibus services?
Your client is proposing to set up set up two minibus services, one in the Sydney area and one in regional NSW. They will offer transport services to communities such as shopping trips for women’s groups and outings for elderly people, school excursions for small groups of students and will also be hired by groups going to social events. Vippy wants to wants to target one area where there is not good access to public transport and where there is a high proportion of elderly residents and school children. It will place the second operation in a higher socioeconomic area to test the market for social event and shopping trip hires. Areas where the average income of households is high and there is low income dispersion will be favourably considered. Besides buying minibuses it will need a facility of a suitable size to garage them. It will either lease or buy land for this purpose so it also needs to consider the availability and cost of commercial sites in making a decision.
You will consider three Local Government Areas (LGAs) in the Sydney area for one service and three LGAs from outside Sydney as a possible location of the other service.
Using the methods outlined below you should find:
1. A random sample of three Sydney local government areas (Zone 1).
2. A random sample of three LGAs from outside Sydney (Zone 2).
You will collect appropriate data to compare the areas and write a report which recommends the best location for the two minibus services.
Some of the data you need will be available in the latest Census. You will need to go to other sources for other sections of the data.
About the Census:
The Australian Bureau of Statistics (ABS) is responsible for carrying out a Census or count of all the population every five years. The last Census took place on 9 August 2011 and data is available for local government areas (LGAs) in Quickstats, which also shows a map of the area and its location in Australia. More detailed data from 2011 is available in Tablebuilder Basic, which enables you to construct your own tables for various variables. Your task is to use this and extra research needed as the basis of a report about the areas selected.
When you are ready to collect the data go to the Australian Bureau of Statistics website which allows you to construct your own tables from 2006 and 2011 Census data using the Tablebuilder Basic tool. The census website address is:
You first need to register with the ABS as a user. Note the login number you are sent and the password you create, as you may need them often. Make sure your browser is set to use English language.
It might be a good idea to familiarise yourself by using the TableBuilder tutorial before you begin.
Data selection:
You are going to collect census data for local government areas of New South Wales. These may go under various titles such as City Councils, Shire Councils or Regional Councils. The actual title is not important (i.e. a city council may not be in a big city but in a rural area). They may be made up of several suburbs or in rural areas a few towns and lots of farming land.
1. As the Office of Local Government recently changed its website there is no longer a convenient clickable map showing LGAs in regions. So use this website to select the LGAs in each region.
By browsing for a region you can see the LGAs in it. You can make sure where any individual LGA is situated by entering its name into the map search engine at
• We will combine the Greater Metropolitan Sydney and Sydney Surrounds regions and treat them as Zone 1. Using an appropriate method to ensure random selection, obtain a sample of three LGAs from Zone 1.
• Zone 2 consists of the 10 other regions outside Zone 1, excluding the Far West region which has a very low population density and will not be considered. They have been numbered below. You are to choose the region whose number corresponds to the last digit in your student ID.
Then randomly select 3 LGAs from this region to get your Zone 2 LGAs.
Zone 2 Regions
Mid North Coast
South Eastern
Central West
North Western
It is important that you understand the concept of a random sample and are able to explain the process you have chosen. See your Berenson textbook Chapter 7 or Figuring It Out for help if necessary.
2. Next decide which Tablebuilder databases you could use to assess suitability for minibus service locations. Note that the 2006 census data is located after the 2011 databases in the menu.
3. Construct tables, download them in spreadsheets and analyse the data. You should try to identify differences between the three Zone 1 LGAs. Then do the same for the three Zone 2 LGAs.
4. You should use a variety of statistical and graphical tools in your analysis. Consider whether your data is numerical or categorical. Look at measures such as the mean and standard deviation and any other relevant descriptive statistics for the numerical data, remembering that some may be grouped data. Produce graphs which are appropriate.
5. Now look for any other data which can be used to help your research question. This supplementary data might come from the ABS or from other sources. Carry out some research on the LGAs chosen. Do they have any special characteristics that affect your argument?
6. You will need to write a report which explains your sampling methodology, the differences found between LGAs in Zone 1 and the differences between LGAs in Zone 2. Name the two LGAs you have chosen as most appropriate for the locations for Vippy Transport and the reasons why they are to be preferred. The report should include appropriate tables and graphs and should explain how the statistics you have calculated support your argument.
The report should be no longer than 12 pages including bibliography and any appendices. A separate title page is not required. Use at least 11 point font with adequate margins for comments. Number your pages. Any extra pages will not be marked. Make sure that you use correct referencing. For referencing guidance see
We will use the hard copy of your report when marking so colour printing is preferable. If you do not print it in colour consider whether all information is clear enough to be read in black and white. When your hard copy is to be submitted please attach the cover page which can be downloaded from Moodle.
Marking Criteria:
Marks will be awarded for
(a) Use and documentation of an appropriate sampling method (2 marks)
(b) Quality of graphs and tables (2 marks)
(b) Accuracy and suitability of summary statistics (3 marks).
(c) Appropriate style of report and clarity of writing (2 marks)
(d) Interpretation of the topic, argument used and conclusions drawn (3 marks)
(e) Use of supporting information. Sources in addition to the census data are expected (2 marks).
(f) Appropriate referencing, including date of access of any websites used (1 mark)

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