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SWOT ANALYSIS SWISSPORT USA

Write & submit a complete SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis of your internship organization. This will be worth 24% of your final grade. Because this analysis requires research and reflection, it is important that you get started right away. Please make sure that you review all the documents in the “Required Resources” folder, week #5. It contains your instructions as well as helpful Power Points and websites, to bring you up to date on the facets of a SWOT analysis. Often the SWOT analysis is used in business. However, its applications don’t stop there. This analysis can be done on any type of organization. A SWOT identifies an organization’s strengths and weaknesses. It also identifies, within the competing environment, what kind of opportunities might help and what might hurt the organization’s existence. Conduct research to identify these points by interviewing co-workers and management, conducting online research of the industry, reviewing industry publications, surveying customers, etc. There are so many ways to gather information. In your final paper, you must cite your references so document along the way as you do your research. This paper must be your own original work. It should be a new project, not a copy or rework of a paper that you have previously written for another class. It will be submitted via SafeAssign and plagiarized or resubmission will not be accepted. Please review everything and feel free to email me any questions that you have in the upcoming weeks. If you are having trouble finding out how your organization applies to the SWOT analysis, I would be happy to help you get started. Good luck! Assignment – STRATEGIC ANALYSIS Write at least 4 full pages that analyzes the internal and external environments for your organization. This paper must be in essay form. Make sure you use grammar and spell check. You will be marked both on your writing mechanics as well as the content of your paper. INTERNAL ANALYSIS Your internal analysis must include factors within your organization that might be considered a strength or weakness and could be leveraged to take advantage of opportunities or reduce threats. Specifically, you must analyze the strengths and weaknesses of each of the functions found in your organization (i.e. Sales & Marketing, Finance & Accounting, Management (including HR), Research & Development, Production, and Information Systems. You are to assess how well these functions are performing, providing an in-depth discussion and analysis of resource levels and capabilities (how well these functions are using the resources to achieve organizational objectives). Do not simply describe how your organizational units perform their work. EXTERNAL ANALYSIS Your external analysis must include factors outside your organization that may pose opportunities or threats to your organization. Specifically, you must analyze factors in the societal environment (demographics, economic, socio-cultural, political-legal, and technology) as well as factors in the industry environment (customers, competitors, and suppliers). Do not simply describe the external factors that you believe affect your business. You are required to provide the reader a clear understanding of how the factors are related to the creation of opportunities or threats for your organization.

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Category: Sample Questions