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Rebranding of a company

Choose a brand who has recently Rebanded itself in the past through its Marketing.  This can include some of the following activities; updating their image, changing their logo, significantly expanding their product line, revamping their products.  Research the company and answer the following questions in a 2-3 page Journal Entry.

  1. Identify and describe the brand. Give a brief description of their previous image as a brand.
  2. Thoroughly describe the rebanding that the company went through. Provide examples.
  3. Identify the reason for the rebranding.
  4. Do you think the rebranding was successful. Explain why or why not.
  5. You will be graded on the content as well as your writing and mechanics which includes grammar, spelling, punctuation, etc.  Include an introduction and conclusion paragraph to pull your paper together.
  6. Include any references used including our text and any articles or websites used in your paper
Get a 10 % discount on an order above $ 100
Use the following coupon code :
Whizz15

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Category: Sample Questions