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Operations Management

The PlayBetter Golf Company has experienced a steady decline in sales of golf bags over the past five years. The basic golf bag design has not changed over that period, and Play-Better’s CEO, Jean Giroux, has decided that the time has come for a customer-focused overhaul of the product. Jean read about a new design method called QFD in one of his professional magazines (it was used to design golf balls), and he commissioned a customer survey to provide data for the

 

design process. Customers considered the following require- ments essential for any golf bag they would purchase and rated PlayBetter’s bag (X) against two competitor bags (A and B) on those requirements.

Construct a house of quality for golf bags. Then write a brief report to Jean Giroux recommending revisions to the cur- rent golf bag design and explaining how those recommenda- tions were determined.

 

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Category: Sample Questions