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Marketing Opportunities

1. Marketing Opportunities
• Describe four growth opportunities for the brand using the product/market expansion grid that could be used by the company to increase sales.
• From the market information, infer the marketing opportunities for the brand in each of the existing and potential new market segments using the product/market expansion grid
• Choose ONLY one of the above described marketing opportunities (you cannot choose market penetration).
• Decide whether to target existing market segments or potential new market segments by offering existing product lines/items or new product lines/items. Explain with reference to the market research.

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Category: Sample Questions