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Marketing and Survey Research

1. In your own words, outline the management decision problem (MDP) statement/question, the marketing research problem (MRP) statement/question, and research objectives. Provide a brief rationale for your MDP and MRP (2 pages maximum).

2. Describe your proposed research design, utilising mixed methods (qualitative and quantitative), to address the MRP (3 pages maximum).

3. Provide a sample of your data collection instrument, such as a focus group moderator’s guide or a questionnaire. You do not need to prepare an entire questionnaire. Provide examples of the type of questions recommended to
address your research objectives (1 page maximum)

4. Describe your proposed sampling plans, data collection procedures, and data analysis techniques, for both your qualitative and quantitative stages (2 pages maximum).

5. Acknowledge the key limitations of your research design (1 page maximum).

PART B
This section of your report is not in any way related to the case study information.

Rather, it has been included to enable you to demonstrate to the reader your ability as a marketing researcher to undertake data analysis. From the SPSS data file
‘Semester 2 – 2015’, undertake and report the following data analyses (2 pages maximum):

– Independent-samples t-test to determine any significant statistical differences between international students and domestic students for Question 5 items: 1 to 20.

– Analysis of variance (ANOVA) to determine any significant statistical differences by YEAR STARTED DEGREE for Question 5 items: 1 to 20.

– Bivariate correlation coefficient matrix to identify any STRONG and significant associations between item 20 and items 1 to 19.

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Category: Sample Questions