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Internet Retail Outlets

Internet Retailer Image chapter 17 and 18 Hawkins, Mothersbaugh text
Visit three Internet retail outlets and evaluate them on the dimensions of Internet retailer image discussed in the text. Are there other dimensions or components you might add? Explain.

Internet Retail Outlets
There are many internet retail outlets such as Tesco, sport direct and Office Shoes. Tesco retail outlet offers many products to the customer including new, returned and refurbished items. The organization offers delivery services of the purchased items on the customers’ request. Sports Direct Outlet offers all forms of sports gear for men, women and children. It is one of the busiest outlets around the world since it supplies thousands of items. The outlet applies many strategies to influence the market including pricing, advertisement, branding, and effective distribution. Office shoes outlet is another internet retail that has made an impact in the market. It supplies a wide range of collection to the market including its own as well as branded shoes. In addition, the internet retail offers many products ranging from designer to sporty. To attract and win the customer’s confidence, the outlet strategic discounts on its brands such as vans and converse.

The three retail outlets have embraced the application of internet to support accessibility of their products by their customers. They advertise their products on different sites such as twitter and face book. In addition, they have developed effective websites where customers can make enquiries and receive immediate feedback. The outlets have realized the benefits of application of interactive TV ads to support customer’s satisfaction. They have also made an effort to use celebrities in their advertisement process in order to build a long-lasting relationship with the customers. Effective application of mobile and internet ads by the three-retail outlet has influenced a change in the purchasing behavior by the customers. Many people around the globe have started preferring internet buying over the traditional methods.

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Category: Sample Questions