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Effective Advertising Messages

In no more than 1.5–2 double-spaced, typed pages in 12-point font (Times New Roman), respond to the checklist items. Be sure to include references for any resources you use.

 

Checklist:

  • In context of the section on “sticky” advertisements, provide three examples of advertisers’ efforts to concretize their advertisements. Television commercials would be a good source of ideas.
  • Explain the specific elements in your chosen commercials that illustrate concreteness.

 

You may use this book for reference:  Shimp, T.A. (2010). Advertising promotions and other aspects of integrated marketing communications (8th ed.). Mason, OH: South-Western Cengage Learning.

 

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Category: Sample Questions