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Communication Plans for Biotechnology Companies

   Communication Plans for Biotechnology Companies

  • Why is a communications plan needed in a biotechnology company? In your answer give an overview of who the audience(s) is/are and the needs for a company that are acquired through communications.

 

  • Why is communication important? Explain
  • Everything a company needs is acquired through communications
  • Collaboration
  • Fundingexplain
  • Validation
  • A plan ensures consistency
  • Same messages to all audiences explain
  • Consistency builds confidence among target audiences
  • Overview of who the audience is AND the needs for a company that are acquired through communications. Explain” the answers two parts”
  • What is interesting about your story?
  • Why should the audience care?
  • How will your audience receive this news?

 

 

  • What are the components (anatomy) that make up a good biotechnology communications plan? Give an example of each in your answer.

 

  • Why are components (anatomy) important?

Anatomy

  • GoalsExplain and give an example
    • How communications plan will support company strategy for next 12 months.
    • If a company wants to do a partnership — focus on highlighting news that will attract an appropriate partner
  • StrategyExplain and give an example
  • Plan to execute goals.
  • In advance of partnerships
  • In advance of fund raising
  • Backbone of all communications events for year \
  • All tactics flow from the strategy
    • TacticsExplain and give an example
  • Specific actions and activities to fulfill strategy.
  • The most visible part of communications
  • what is the messaging
  • Key ideas to inform all communications
  • 5 to 7 broad concepts that communicate strategic ideas
    • CalendarExplain and give an example
  • 12 to 18-month overview of all related events.
  • Corporate events
  • Expected events
  • Industry events
  • Outside economic events
  • Executed as Gantt chart
  • Clarifies overlapping events to expose opportunities

 

  • There are three major categories of news for a biotechnology company. What are they and give examples of each category?

 

  • Why important to announce?
  • Invested need to know
  • Corporate news. Explain each part and Ex for each part” from news and write the name of news”
    • Personnel/management
    • Partnering
    • Financing
  • Scientific Data.Explain each part and Ex for each part “from news and write the name of news””
    • Publications
    • Scientific meetings
  • Explain each part and Ex for each part “from news and write the name of news””
    • Trial initiation
    • Data announcements

 

  • When does a biotechnology company need to issue a press release? Provide an example of a news item that would warrant a press release for a small biotechnology company. How would you structure the press release?

 

  • Reasons a company needs to issue a press release:
  • Material event – information that will move stock price. Explain “ will it move the company’s stock and will it make potential partner interested “

 

 

  • Provide an example of a news item that would warrant a press release for a small biotechnology company. Ex “File an IND”

 

  • Explain what media pitching is and why it is important when disseminating a press release. How would you develop a target list of media regarding the press release example that you provided in question 4?

 

  • What Media Pitching
  • Sending your press release to the wire service doesn’t guarantee news coverage
  • Reporters get hundreds of press releases a day
  • Personal email (don’t even try to send a mass email – you’ll lose credibility)
  • Follow up with a phone call
  • Who do you pitch to?

Explain all the above

  • why it is important
  • when and how to disseminating a press release

 

  • How Developing your target list (from Example provide in question 4. if clinical data? If new CEO? What news outlines?
  • Step 1: Google stories like the one you’re pitching
  • Step 2: See who wrote those stories
  • Step 3: Compile a list of those reporters and their contact information

 

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Category: Sample Questions