Communication Plans for Biotechnology Companies
Communication Plans for Biotechnology Companies
- Why is a communications plan needed in a biotechnology company? In your answer give an overview of who the audience(s) is/are and the needs for a company that are acquired through communications.
- Why is communication important? Explain
- Everything a company needs is acquired through communications
- Collaboration
- Fundingexplain
- Validation
- A plan ensures consistency
- Same messages to all audiences explain
- Consistency builds confidence among target audiences
- Overview of who the audience is AND the needs for a company that are acquired through communications. Explain” the answers two parts”
- What is interesting about your story?
- Why should the audience care?
- How will your audience receive this news?
- What are the components (anatomy) that make up a good biotechnology communications plan? Give an example of each in your answer.
- Why are components (anatomy) important?
Anatomy
- GoalsExplain and give an example
- How communications plan will support company strategy for next 12 months.
- If a company wants to do a partnership — focus on highlighting news that will attract an appropriate partner
- StrategyExplain and give an example
- Plan to execute goals.
- In advance of partnerships
- In advance of fund raising
- Backbone of all communications events for year \
- All tactics flow from the strategy
- TacticsExplain and give an example
- Specific actions and activities to fulfill strategy.
- The most visible part of communications
- what is the messaging
- Key ideas to inform all communications
- 5 to 7 broad concepts that communicate strategic ideas
- CalendarExplain and give an example
- 12 to 18-month overview of all related events.
- Corporate events
- Expected events
- Industry events
- Outside economic events
- Executed as Gantt chart
- Clarifies overlapping events to expose opportunities
- There are three major categories of news for a biotechnology company. What are they and give examples of each category?
- Why important to announce?
- Invested need to know
- Corporate news. Explain each part and Ex for each part” from news and write the name of news”
- Personnel/management
- Partnering
- Financing
- Scientific Data.Explain each part and Ex for each part “from news and write the name of news””
- Publications
- Scientific meetings
- Explain each part and Ex for each part “from news and write the name of news””
- Trial initiation
- Data announcements
- When does a biotechnology company need to issue a press release? Provide an example of a news item that would warrant a press release for a small biotechnology company. How would you structure the press release?
- Reasons a company needs to issue a press release:
- Material event – information that will move stock price. Explain “ will it move the company’s stock and will it make potential partner interested “
- Provide an example of a news item that would warrant a press release for a small biotechnology company. Ex “File an IND”
- Explain what media pitching is and why it is important when disseminating a press release. How would you develop a target list of media regarding the press release example that you provided in question 4?
- What Media Pitching
- Sending your press release to the wire service doesn’t guarantee news coverage
- Reporters get hundreds of press releases a day
- Personal email (don’t even try to send a mass email – you’ll lose credibility)
- Follow up with a phone call
- Who do you pitch to?
Explain all the above
- why it is important
- when and how to disseminating a press release
- How Developing your target list (from Example provide in question 4. if clinical data? If new CEO? What news outlines?
- Step 1: Google stories like the one you’re pitching
- Step 2: See who wrote those stories
- Step 3: Compile a list of those reporters and their contact information
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Category: Sample Questions