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Bob Reiss Investment

Bob Reiss Investment

Read the case study R&R from Harvard Course pack. (R&R by Howard H. Stevenson; Jose-Carlos Jarillo Mossi). Short Essays.

 

  1. If new product development typically takes 18-24 months, how will Bob Reiss be ready for the Toy Fair in February if he is still formatting his idea for a TV theme and TV Guide partnership in late fall of 1983?

 

  1. Is Bob Reiss a huge risk taker? Why or Why not?

 

 

  1. Calculate how much money Bob Reiss and his partners made from R&R. Recall that 580,000 units were sold @ $12.50. You may present your answer just as a financial income analysis table instead of short essay (Revenue as a top line, and all expenses you can calculate for each line item below to determine profits).

 

  1. Both Bob Reiss (R&R) and Dr. V (Aravind Eye Care) both had significant industry experience before starting their respective businesses. What is the biggest difference that you’ve noticed between both of their approaches to entrepreneurship?

 

  1. Does an entrepreneur have to be first-to-market? Why or Why not?

 

 

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Category: Sample Questions