Bob Reiss Investment
Bob Reiss Investment
Read the case study R&R from Harvard Course pack. (R&R by Howard H. Stevenson; Jose-Carlos Jarillo Mossi). Short Essays.
- If new product development typically takes 18-24 months, how will Bob Reiss be ready for the Toy Fair in February if he is still formatting his idea for a TV theme and TV Guide partnership in late fall of 1983?
- Is Bob Reiss a huge risk taker? Why or Why not?
- Calculate how much money Bob Reiss and his partners made from R&R. Recall that 580,000 units were sold @ $12.50. You may present your answer just as a financial income analysis table instead of short essay (Revenue as a top line, and all expenses you can calculate for each line item below to determine profits).
- Both Bob Reiss (R&R) and Dr. V (Aravind Eye Care) both had significant industry experience before starting their respective businesses. What is the biggest difference that you’ve noticed between both of their approaches to entrepreneurship?
- Does an entrepreneur have to be first-to-market? Why or Why not?
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Category: Sample Questions
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