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Advertisement Techniques

We are bombarded by advertisements on a daily basis! The purpose of this assignment is for you to become vigilant and observant about the various persuasive techniques used by advertisers. Your task is to select one current (no more than 2-3 months old) advertisement or public service announcement (PSA) from the internet, magazine or newspaper—paying special attention to select one that is very persuasive.

After selecting an advertisement, write a short paper analyzing the effectiveness of this persuasive attempt (e.g. why did the advertisement make you want to buy the product). Drawing on your knowledge of the various persuasion tactics in your text, identify the feature(s) of the advertisement/PSA that you believe maximizes their persuasive attempt. Be sure to tie your ideas to concepts in the textbook and include page references when necessary.

Your analysis should include such factors as; source credibility and attractiveness, the use of vivid information, one- versus two-sided arguments, the use of fear appeals, and other variables discussed in Chapter 3.

Finally, the paper must be accompanied by an image, internet link, or photo (if taken from a magazine or newspaper) of your selected advertisement. You may embed the advertisement (image, link etc.) directly into your paper, or as a separate file.

While there is no formal formatting for the paper, the analysis needs to be thoughtful, organized, well-written, and not less than 500 words (two pages double spaced). Be warned I am very savvy to internet resources for this assignment. Plagiarized papers will result in an automatic zero and referred for academic discipline.

The Social Animal (10th Edition) by elliot aronson can be found online for free is the text book we use for this class.

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Category: Sample Questions